Frequently Asked Questions

Our universe includes more than 1000 stocks, ADRs, and ETFs, including every stock in the S&P 500. You can access our universe by clicking on the Buy Stock dropdown on our home page and clicking buy stock for yourself or give an e-gift of stock.

There, you'll be able to browse stocks by category. Or type the company name or stock symbol in the search box at the top right of the page. You can even enter a brand you know (ESPN, for example) to pull up the stock that's behind it (Disney). We're constantly adding stocks to our universe, including companies that have IPOd. If there's a stock you'd like to buy, email [email protected] and we'll see if we can add it.

There are some stocks we don't carry. These include penny stocks, bulletin board securities, pink sheet stocks, foreign ordinaries, and stocks trading below $6.00 per share. The reason is fraudsters often gravitate to these stocks because they're easier to manipulate due to their low trading volume.


An ETF, short for “exchange traded fund,” is an investment fund that holds assets such as stocks, bonds, or commodities such as gold bars, or invests in a collection of stocks that track a market index like the S&P 500. The ownership of an ETF is divided into shares that are owned by shareholders who receive a share of the profits, such as interest or dividends. At trade herald, You can buy an ETF which enables you to invest in market index or a commodity like gold. To see the list of ETFs we offer, click here and select ETF category from the top.

We also offer ADRs (American depositary receipts), which allows you to own shares in foreign companies like Porsche.

There are two ways to move cash between your trade herald account and your bank account. The first way (linked bank) enables you to move cash in and out of your trade herald account. It takes 3 business days for the cash to show up, and it's free of charge. The second way (debit card) allows you to move cash in instantly, for a small fee.

Using a linked bank (allow 3 business days, FREE)

We recommend all trade herald customers to set up a bank link ahead of time so it's there when you need it. With a linked bank, you can transfer cash for free anytime you want.

To link your bank account, you'll want to be sure it's a checking account. Click on "Cash & Stock" on the left panel in your dashboard (or just click here: link your bank). When you see the "Link Bank Account" tile, click on "Link Bank."

Choose your bank from the list, and if you enter your ID and password successfully, your bank will be linked! If you don't see your bank listed, click on "I have a different bank" and enter your bank's routing number and account number.

At trade herald, you can buy stock using a credit card or debit card. Here's how: If you're new to trade herald and don't have an account yet, pick a stock and dollar amount, pay using your debit or credit card, and sign up for an account to hold your stock. If you do this on a weekday before 3 pm ET, you'll have your stock by dinnertime. It's the fastest way ever to buy stock!

If you already have a trade herald account, just sign in and choose “Buy Stock”. It will give you option to buy stock using credit card, debit card, or cash at the time of checkout.

You sure can. Even better, we do it for free! If a company issues a cash dividend, it will normally show up as cold, hard cash in your trade herald account. For example, if you own half a share of stock and the company issues a cash dividend of $4 per share, you’ll receive $2 of cash in your account.

At trade herald, you have the option to reinvest your dividends — in other words, you can plow them back into your stock so you own more shares, and we don't charge you a trading commission.

To sign up for "dividend reinvestment" in your account, you'll need to own at least one stock in the account (any number of shares is fine). Once you do, all you have to do is log in, go to your Profile, and enable the green "dividend reinvestment" slider. (You'll need to do this on your computer for now, but soon, you'll be able to do it on the app too!)

Once you're signed up for dividend reinvestment, you'll see your number of shares go up every time a company issues a dividend. And it'll happen automatically for all the stocks you own, free of charge (except, of course, for any companies that have already announced dividends for the current quarter).

If you have multiple accounts, you can do this for any or all of the accounts.